Twitter has been within the spotlight of late, because of the troubled negotiation with Elon Musk. however even with this unsure state of affairs, that hasn’t stopped them from operating onerous to launch updates and new options to their users.

After the feed algorithmic program, created to supply a more robust user expertise whereas navigating the platform, and also the edit button, that permits users to post-editing their tweets, Twitter rolls out mixed media tweets for all users worldwide.

This bran-new Twitter update permits creators and types to transfer up to four pictures, videos, and/or GIFs in one tweet. All four media may be within the same format, otherwise you will combine them as you wish. Pretty cool, right?
To give you a bit style of what mixed media seem like, the side-by-side tweet, with a photograph and a video, is already one in every of the users’ favorites on the bird’s social network.

And to urge even higher results from videos, this alteration enhances another vital update that adds a video carousel to the Explore tab. In alternative words: Twitter’s mixed media helps brands and creators to post videos, and also the carousel feature helps users to seek out them.

How are you able to, As A vendor, Suit This New Feature In Your Strategy?
Well, with this movement, it’s obtaining clearer to USA that Twitter is not any longer a “280 characters” platform, text-focused solely.

More and a lot of, we are able to see that Twitter aims to form a multimedia-sharing setting and supply brands and creators with a lot of ways in which to inform their stories. consistent with their own statement, “this update is that the latest example of however we’re operating to form Twitter the simplest and most convenient place to share pictures, videos, and alternative inventive content.”

I would say that this call is a lot of strategic than it appears at a primary sight. It’s been a minute since we’ve been observance short-form videos winning users’ hearts on totally different platforms. In Sept 2021, as an example, TikTok celebrated reaching one billion monthly active users. Not by accident, Instagram is progressively finance in Reels, terribly just like TikTok’s format.
As you’ll be able to see, it’s simple that buyers these days love videos and sometimes like them to alternative sorts of content. therewith in mind, Twitter didn’t fall behind, and neither must you.
Here ar some tips to assist you with that:

Start viewing your Twitter strategy as a multimedia-sharing channel. over ever, it’s vital to possess an explicit person taking care of your Twitter account.
Now that videos ar a “must-do” within the Digital world, take an instant to dive deeper into this format! you’ll be able to perceive the most effective format for your strategy and obtain impressed by brands that ar with success victimisation video selling.

Video content matches pretty much with an honest storytelling strategy. With this format, it’s easier to make emotional narratives and connect along with your audience.
Last, however faraway from least: don’t be afraid to explore prospects, and to check this new feature! Twitter’s mixed media is bran-new to everybody, therefore there’s no “right and wrong” here.

Read Also: How to start Advertising on TikTok